Ric Platform Services brought in Bramble and Bird to explore a go to market strategy focused on the employee benefits space, with a particular interest in place based employers like healthcare providers and manufacturing companies.

Our work combined structured research and professional insight to evaluate how benefits brokers and HR teams make purchasing decisions. We delivered a live training session, an ecosystem primer, and a strategic discussion on the strengths and challenges of entering the crowded but significant employee benefits market with a truly novel offering.

This engagement provided Ric with a grounded understanding of the employee benefits landscape, a clear path to evaluating its strategic potential, and resulting in an introduction to a large employer who is now considering a pilot of the product.