Flora Fertility engaged Bramble and Bird to lead the strategy and execution of their groundbreaking fertility insurance model. Providing two fractional executives, we manage strategic compliance questions that are essential efor the program to launch and must be designed to support Flora's long-term business goals.

Our work includes end-to-end coordination with legal counsel, capacity partners, expert advisors and policy administrators. We developed the governance structure and inter-company agreements needed to support an association-based offering, including recommendations for leadership roles, benefits packages, and pricing models.

Bramble and Bird serves as both strategic advisor and day-to-day project manager, balancing compliance with speed to market.